How to make consumers satisfied

Actually several previous researches through the shopping indicated that the customers might weight totally different in significance of the key factors affecti

How to make consumers satisfied


29 April 2013 - 6:52 am

Description

Actually several previous researches through the shopping indicated that the customers might weight totally different in significance of the key factors affecting their purchasing behavior over the different markets such as going for online or stay for traditional in-store shopping. The discussed factors in which have been broadly covered by the other researchers that having underlying effect on the consumer`s intention to come and implement the shopping transaction are namely opinion about the important factors such as brand, price, trust, experience and convenience ( Chung-Hoon, 2003; Constantinides, 2004; Donthu and Garcia, 1999, Fayawardhena,2003, Kung et al., 2002; Lodorfos et al., 2003; McCole,2002, Quint, 1998; Retlev,1991).

Categories: Business  & Management, Educational

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