It seems that the strengths of Starbucks exceeds of the other elements as a result of this issue that it is currently performing as a powerful brand in coffee shops. The company takes an appropriate utilization from the benefits of opportunities. Starbucks is trying to enhance its profitability because of having a strong financial base and hence has the ability to undertake business ventures. Its revenue increased to $5294.2 million in 2004 and it experienced a 29.9% increase from 2003. Correspondingly, the profit increased to $610 million in 2004 and relatively 43.7% increase compared to 2003. The great advantage is that the company is recognized globally and actually has an activate presence.