There are different ways to manage a business and in the competitive market today, new and innovative ideas are needed to boast profits. Coco-Cola’s new and out of the ordinary move is sure to profit the company in a very positive way. They choose to spread happiness to their customers by placing a happiness machine on a campus. The goal was achieved as customer after customer walked away from the machine with not just smiles, but laughter and a huge sense of gratitude. After the impact the machine had, Coca-Cola can look forward to some loyal customers for years to come.