What is marketing concept meant is basically focus upon the customer`s satisfaction and customer`s orientation in regard to their needs and wants. Marketing is basically a huge concept that has been considered so many definitions. In general, marketing is how to attract new customers as well as trying to retain the potential customers by offering unique products and services. It is actually an underlying part of a business that every action will be derived from it. The marketing strategies are comprised of various significant matters that shape the organization`s structure in the marketplace.