Marketing mix

Once a company wants to determine its marketing strategies to make sure that it is appropriately worked, it becomes worthwhile to fully understand the concept m

Marketing mix


13 May 2013 - 6:51 am

Description

Once a company wants to determine its marketing strategies to make sure that it is appropriately worked, it becomes worthwhile to fully understand the concept marketing mix. In general the marketing strategy will be comprised of four significant elements called, product, price, place and promotions. It is basically known as the marketing mix 4`p, correspondingly in many occasions the organizations try to include more elements to improve the marketing mix by people, process and physical evidence to promote the marketing mix 4`p into marketing mix 7`p in which becomes more complete.

Categories: Business  & Management, Educational

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