CRM which is stands for customer relationship management is a broad term that is essential to implement in each organization in order to take useful advantage of it. But what is it meant? It mainly referred to the important customer, not only one customer but also lots of customers as large as your organization is going to. It means that it is not considered as a particular software or technology to be used. The companies must keep the customer`s needed profile to communicate later on to make those customers as their loyal. Indeed, with CRM strategy the organization is able to communicate with its customers to get them willing to participate in its marketing activities.